Drive hammered, get nailed

On the way to the supermarket this afternoon, my brother and I heard a PSA on the radio with the slogan "Drive Hammered, Get Nailed". While everyone knows that I'm totally not all about the irresponsible drinking, both of us couldn't help but chuckle both times we heard this real serious voice say the slogan. I just think it's funny when the powers that be try to be cool by using the common lingo...but they just don't pull it off.